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Privacy Policy

How we collect,use and protect your information

Last updated: 19 August 2026

Effective from: 19 August 2026

Version: 2026-08-19

Introduction

Saltbuzz is a creative martech company based in Kolkata, India, working with brands across India, the UAE and the United States through branding, creatives designing, social media strategy, influencer marketing, experiential marketing, podcast production, PR, activation, video production, SEO, AEO, GEO, performance optimization, website designing and developmentThis Privacy Policy explains what personal data we collect, why we collect it, who we share it with, how long we keep it, and the rights you have over it. It applies to our website, our enquiry and application forms, and our direct communications with you.For the purposes of the Digital Personal Data Protection Act, 2023, Saltbuzz is the Data Fiduciary responsible for the personal data described in this policy. If you do not agree with this policy, please do not use the Site or submit information to us.

Information We Collect

When you contact us through our enquiry form, chat bot, ai voice calling agent or by writing to business@saltbuzz.co, we collect your name, email address, phone number, company name, and any message, brief or project detail you choose to share.When you visit the Site, we automatically collect technical information including your IP address, browser type, operating system, device identifiers, referring URL, pages viewed, links clicked, time spent on the Site and navigation path.We collect only what we need for the purpose described at the point of collection. Where a field is optional, leaving it blank will not prevent us from responding to you.

Recruitment and Job Applications

When you apply for a role at Saltbuzz, we collect your name, phone number, email address, current location, years of experience, resume and any portfolio or profile links you provide. Depending on your experience level, we also collect either your institution, qualification and specialisation, or your current company, notice period and current CTC. You may also submit an optional cover letter.We use this information solely to assess your application, to communicate with you about it, and to consider you for other suitable openings at Saltbuzz. We do not use recruitment data for marketing unless you separately opt in to our newsletter.Application data is accessible only to the Saltbuzz team members involved in hiring. We retain applications for 12 months from the date of submission, after which they are deleted. You may request earlier deletion at any time by writing to grievance@saltbuzz.co.Applications are accepted only from individuals aged 18 years or above. We do not knowingly process the personal data of children through our careers pages.

How We Use Your Information

We use the information you provide to respond to your enquiries, to share details about our services, to prepare proposals and quotations, and to deliver work you have engaged us for.We use technical and usage data to operate and improve the Site, diagnose faults, understand how visitors use our pages, and protect the Site against fraud and abuse.We send marketing communications such as newsletters, case studies and service updates only to people who have specifically opted in to receive them. Marketing consent is always separate from any enquiry or application, and you can withdraw it at any time.We may also process your information where necessary to comply with a legal obligation, to enforce our Terms of Service, or to establish, exercise or defend a legal claim.

Consent and Its Withdrawal

Where we rely on your consent to process personal data, that consent is requested at the point of collection through a clear, specific and unticked option. We do not treat silence, inactivity or continued use of the Site as consent.You may withdraw your consent at any time, and withdrawing is as straightforward as giving it. Every marketing email carries a working unsubscribe link. For any other withdrawal, write to grievance@saltbuzz.co and we will action it.Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal. Where withdrawal means we can no longer provide something you asked for, we will tell you clearly what the consequence is.

Cookies and Tracking Technologies

We use cookies and similar technologies such as pixels and web beacons to keep the Site working, remember your preferences, and understand how the Site is used.Cookies that are strictly necessary for the Site to function are set automatically. Analytics and marketing cookies are set only after you accept them through our consent banner, and you can change or withdraw that choice at any time through the same banner.You can also block or delete cookies through your browser settings. Blocking strictly necessary cookies may prevent parts of the Site from working correctly.

Sharing of Your Information

We do not sell, trade or rent your personal data.We share personal data with service providers who process it on our behalf under written agreements that restrict them to our instructions. These currently include Vercel and Netlify for hosting, Cloudflare for content delivery and media storage, Brevo and Resend for transactional and marketing email, Google Analytics for website analytics, and Microsoft 365 including Teams for internal communication and storage.We may disclose personal data where required by law, court order or a lawful request from a governmental authority, or where necessary to protect the rights, property or safety of Saltbuzz, our clients or the public.In the event of a merger, acquisition or sale of assets, personal data may transfer as part of the business. We will notify you before your data becomes subject to a materially different privacy policy.We share your data in any other circumstance only with your explicit consent.

Cross-Border Data Transfers

Some of the service providers we use store or process data on servers located outside India, including in the United States and the European Union. This means your personal data may be transferred outside India.We transfer personal data only to countries not restricted by the Central Government under the Digital Personal Data Protection Act, 2023, and we require our processors to maintain security standards consistent with this policy.Where we work with clients in the UAE or the United States, project-related personal data may be shared with them under contractual confidentiality obligations.

Third-Party Platforms and Links

Our Site links to and embeds content from third-party platforms including Instagram, LinkedIn, Facebook, YouTube and Behance. We are not responsible for the privacy practices of these platforms.Any interaction you have directly with those platforms is governed by their own privacy policies, and we encourage you to read them.

Data Retention

We keep personal data only for as long as it is needed for the purpose it was collected for, unless a longer period is required by law.Enquiry and contact form submissions are retained for up to 3 years to support ongoing business relationships. Job applications are retained for 12 months. Marketing contacts are retained until you unsubscribe or withdraw consent.Once a retention period ends, the data is deleted. You may request deletion earlier at any time.

Your Rights

You have the right to access a summary of the personal data we hold about you, along with the processing activities we carry out and the identities of any other parties we have shared it with.You have the right to have inaccurate or incomplete data corrected, updated or completed.You have the right to request erasure of your personal data where it is no longer needed for the purpose it was collected for, or where you withdraw the consent it was based on.You have the right to withdraw consent at any time, and the right to object to the use of your data for direct marketing.You have the right to nominate another individual to exercise these rights on your behalf in the event of your death or incapacity. To register a nominee, write to us at grievance@saltbuzz.co.You have the right to a readily available means of grievance redressal, described in the following section.To exercise any of these rights, contact grievance@saltbuzz.co. We may ask you to verify your identity before acting on a request, and we will respond within the timeframes set out below.

Grievance Redressal

If you have a question, concern or complaint about how we handle your personal data, please contact our Grievance Officer:Sayantan Pakhira, Grievance Officer, Saltbuzz — grievance@saltbuzz.coWe acknowledge all privacy-related enquiries within 7 business days and aim to resolve them within 30 days of receipt.If you are not satisfied with our response, or if we do not respond within the required period, you may escalate your complaint to the Data Protection Board of India in accordance with the Digital Personal Data Protection Act, 2023.

Data Security

We apply reasonable security safeguards to protect personal data against unauthorised access, alteration, disclosure or loss. These include SSL/TLS encryption in transit, hosting on managed infrastructure with access controls, role-based access limits within our team, and periodic review of who can access what.No method of transmission or storage is completely secure. While we work to protect your information using commercially reasonable means, we cannot guarantee absolute security.

Data Breach Notification

In the event of a personal data breach, we will notify each affected individual without undue delay, describing the nature and extent of the breach, its likely consequences, the measures we have taken, and the steps you can take to protect yourself.We will also notify the Data Protection Board of India as required under the Digital Personal Data Protection Act, 2023, within the timelines prescribed.

Children's Data

Our Site and services are not directed at individuals under the age of 18, and we do not knowingly collect their personal data.We do not undertake tracking, behavioural monitoring or targeted advertising directed at children.If you believe a child's personal data has been provided to us, contact grievance@saltbuzz.co and we will delete it promptly.

Language

This Privacy Policy is published in English. A Bengali version is available on request, and we can provide the notice in any language listed in the Eighth Schedule to the Constitution of India.To request a copy in another language, write to grievance@saltbuzz.co.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, our service providers, or legal requirements. Every revision carries an updated 'Last Updated' date and a version number at the top of this page.Where a change materially affects how we process your personal data — for example a new purpose, a new category of recipient, or a longer retention period — we will notify you directly and, where the processing relies on consent, ask for your consent again. We will not treat continued use of the Site as agreement to such a change.Minor clarifications and corrections will be published here without separate notice.

Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or your personal data, please contact our Grievance Officer.

Sayantan PakhiraGrievance Officer, SaltbuzzStreet Number 25, GP Block, Sector V, Bidhannagar, Kolkata, West Bengal 700091, Indiagrievance@saltbuzz.cohttps://saltbuzz.co

We acknowledge all privacy-related enquiries within 7 business days. If your concern is not resolved, you may escalate it to the Data Protection Board of India.