Step 1: Mass Visibility Through Celebrity Power
Celebrity collaborations helped the campaign achieve 49M+ reach across key markets.
How can a hair care brand build mass awareness and strong product recall for its natural shampoo and oil range while standing out in a highly competitive market with diverse regional audiences?
Saltbuzz executed a large-scale celebrity and regional influencer campaign for Trichup Shampoo and Hair Oil. By combining celebrity visibility with region-specific creator trust, the campaign generated 49M+ reach, drove strong profile exploration, and achieved high audience retention and saves while maintaining an efficient ₹0.4 CPV.
The following timeline outlines the step-by-step strategy executed by Saltbuzz to achieve the clients marketing objectives.
Celebrity collaborations helped the campaign achieve 49M+ reach across key markets.
Local creators improved relatability and strengthened audience trust in regional markets.
Profile visit and save metrics reflected deeper user interest beyond passive content consumption.
Large-scale awareness and engagement were achieved while maintaining a cost-efficient ₹0.4 CPV.
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