Food & Dairy Industry
Cost Per View (CPV)
Engagement Rate
Increase in quick commerce orders
How can a dairy brand build awareness for a diverse product range from high-protein paneer to fruit lassi across multiple lifestyle audiences while keeping content authentic?
Influencer Marketing & Funnel Planning
Saltbuzz executed a creator-led campaign for FruBon by pairing specific products with relevant audience niches including food, fitness, parenting, and entertainment creators. The campaign drove highly interactive content with a 15% engagement rate, increased quick commerce orders by 18%, and maintained an efficient ₹0.3 CPV through strategic nano and micro-influencer collaborations.
Matching creators to relevant product categories improved content relatability and performance.
Interactive scripting and lifestyle-based storytelling delivered a strong 15% engagement rate across platforms.
Product-focused creator content contributed directly to an 18% increase in quick commerce orders.
Strategic creator selection ensured large-scale visibility at a highly optimized ₹0.3 CPV.
From healthcare to luxury, we help brands turn ideas into experiences that last. Ready to create impact at scale?
