Skincare & Beauty
Total Reach
Views-to-follower conversion
Cost Per View (CPV)
How can a science-backed skincare brand build trust and awareness for its Acne Essentials kit among skincare-conscious audiences while leveraging the high-attention festive season for maximum impact?
Influencer Marketing & Festive Campaign Strategy
Saltbuzz launched a festive influencer campaign for Derma Essentia centered around authentic acne-care journeys and educational storytelling. Leveraging micro and mid-tier creators during Diwali, the campaign generated 900K+ reach, achieved an 18% views-to-follower conversion rate, and maintained a highly efficient ₹0.5 CPV.
Diwali campaign timing helped maximize audience attention and content reach.
Smaller creators delivered authentic skincare conversations that improved audience confidence.
Relatable storytelling and educational content contributed to strong follower conversion rates.
The campaign achieved scalable reach while maintaining an optimized ₹0.5 CPV.
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