Consumer Electronics & Technology
Total Views
Engagement Actions
Cost Per View (CPV)
How can a legacy tech brand make utility-driven products like Wi-Fi routers, smart plugs, and chargers feel engaging enough for social audiences to stop, watch, and interact with, while still driving efficient reach and meaningful engagement?
Influencer Marketing & Content Production
D-Link partnered with Saltbuzz to transform everyday tech products into social-first conversation starters. Instead of focusing on technical specifications, the campaign leaned into relatable creator storytelling and real-life usage moments that audiences instantly connected with. By collaborating with tech and lifestyle creators, we created bite sized content that simplified product benefits, increased engagement, and drove high-volume visibility at an efficient ₹0.8 CPV. The campaign successfully generated over 2M+ views and 12K+ engagement actions through platform-native storytelling designed for everyday consumers.
The campaign generated 2M+ views while maintaining a highly efficient ₹0.8 CPV, maximizing reach without compromising content quality.
Creator-led storytelling drove 12K+ engagement actions by making tech content feel interactive, relatable, and community-driven.
Products were integrated into daily lifestyle moments, helping audiences naturally understand how D-Link fits into their routines.
Complex product features were translated into easy-to-understand consumer benefits, improving relatability and watch-time across platforms.
From healthcare to luxury, we help brands turn ideas into experiences that last. Ready to create impact at scale?
