Urban United aims to address men's fashion needs through increased awareness to strengthen its market position as a one-stop destination for Men’s Fashion.
Urban United is renowned for its loungewear, offering not just trendy styles but also comfort, making it a top choice for many. The brand launched an influencer marketing campaign to boost brand awareness and showcase its offerings.
The campaign targeted men from tier 2 and 3 cities who need versatile clothing for their varied roles throughout the day. The campaign was conducted on Instagram, involving 10 creators from various niches such as fashion, lifestyle, and haul videos.
These creators were chosen based on their niche, previous collaborations, engagement rates, and content quality. They were a mix of Micro and Nano influencers. The influencers visited stores to create videos about special Diwali discounts and tried on clothes to give viewers a sense of how the products look.
Additionally, they shared the addresses of the respective stores in their captions. Customers who used a specific link received the apparel at the lowest price. This strategy effectively showcased Urban United's new collection.
The campaign engaged audiences and offered a real-life demonstration of the clothes.
The marketing campaign exceeded expectations, with over 650,000 views across platforms, demonstrating our promotional reach. It also achieved a 12% engagement rate, reflecting our content's effectiveness. Moreover, there was a 30% surge in average store sales, showing the campaign's impact on consumer behavior and our bottom line.
