To enhance Trimurti's market position as a leading wall putty and tile adhesive brand during the festive season, our marketing agency identified an opportunity to leverage Diwali for increased product visibility and consumer engagement.
What's more effective than authenticity? The strategists at Saltbuzz knew this, which is why they provided the Trimurti campaign with an authentic experience. They onboarded regional creators and interior decorators, all eager to promote Trimurti’s Wall Putty as a trusted essential for Diwali home makeovers. Through a multi-faceted approach, we showcased the product's versatility, highlighting its exceptional adhesive strength, ease of application, and durable, long-lasting finish. It's clear to see how this all contributed to the campaign's success in driving growth, reach, and conversions.
As a first of its kind, it was no surprise when viewers began filling the comment sections and influencer DMs with Trimurti’s reviews and inquiries about the product featured in the video. With a threefold increase in reaching the target consumers, we surpassed the estimated numbers for high returns.
The Diwali influencer marketing campaign greatly increased Trimurti's brand visibility, making it the go-to choice for wall putty and tile adhesive solutions during festive home renovations. The meticulously crafted content resonated with the audience and gained reach of 700k+ through just 12 carefully selected creators. This contributed to enhanced credibility and a significant rise in sales during the festive season. The campaign achieved an engagement rate of 8% and a 25% increase in total website visits.
