Saltbuzz aims to establish a strong brand presence by promoting effective skincare solutions backed by science. We see an opportunity in leveraging Diwali to improve product visibility and increase consumer engagement. Our goal is to build a loyal customer base by delivering products that enhance skin health and radiance.
The campaign, scheduled to launch around the Diwali festival, aimed to captivate the target audience. It employed direct communication with the influencers' followers through videos showcasing the Acne Essentials kit. These videos not only fostered robust brand awareness but also illustrated the product's usage and effectiveness, attributed to its blend of botanical extracts and anti-acne components.
A mix of mid-tier and micro-influencers were recruited, with a focus on those boasting the most loyal followers. This tactic was designed to generate authentic inquiries and direct them to the website.
The content strategy also encompassed reels from Travel and Comic Creators as well as Beauty and Makeup creators. These influencers produced engaging videos tailored to their specific audience. The secret to the campaign's success was a blend of categories and shared perspectives on beauty products.
Don't overlook the hashtags, which reached over a million people on Instagram. Check out these hashtags –
#dermaessentia #essentialism #chronobiology
The Diwali influencer marketing campaign solidified our brand as the preferred choice for acne skincare. Our aim was to establish a robust brand presence and build credibility. With just 15 micro and Mid tier creators, we garnered a reach of over 700K and achieved an engagement rate of 9.5%..
