Step 1: Influencer Collaborations
Partnered with physiotherapists, athletes, and fitness creators to showcase real recovery stories.
How can a pain relief brand stand out in a competitive wellness market, build trust among athletes and sports enthusiasts, and position itself as the go-to recovery solution for performance-driven audiences?
Zixa Strong, India’s fastest rapid pain reliever with a dual hot-and-cold action, wanted to establish itself as the trusted partner of athletes and fitness communities. To achieve this, we positioned Zixa as the official pain relief ally of Mumbai City FC, building relevance in both offline and digital spaces. Our influencer-first approach brought together sports physiotherapists, fitness creators, and athlete influencers who shared expert reels, recovery journeys, product demos, and fan contests. The result was a campaign that drove credibility, engagement, and authentic conversations, making Zixa Strong a recognized name in the fitness ecosystem.
The following timeline outlines the step-by-step strategy executed by Saltbuzz to achieve the clients marketing objectives.
Partnered with physiotherapists, athletes, and fitness creators to showcase real recovery stories.
Built engaging content around recovery, performance, and the science behind Zixa’s hot-and-cold dual action.
Executed contests and interactive formats to connect directly with sports lovers and football fans.
Leveraged both events and digital campaigns to maximize awareness and impact.
Established Zixa Strong as Mumbai City FC’s trusted pain relief partner and a reliable solution for India’s fitness community.
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