Step 1: Podcast Feature
Featured Wow Momo’s Co-founder, Sagar Daryani on Raj Shamani’s podcast to spark nationwide conversations.
How can a QSR brand entering a new region build instant buzz, drive heavy local footfall, and establish presence while celebrating its milestone anniversary
To celebrate 15 years of Wow Momo and launch its new sub-brand Wow Eats in Guwahati, the brand partnered with Saltbuzz to craft a high-impact regional campaign. The goal was to generate maximum local awareness, create excitement around the launch, and drive traffic to the new outlet.
The following timeline outlines the step-by-step strategy executed by Saltbuzz to achieve the clients marketing objectives.
Featured Wow Momo’s Co-founder, Sagar Daryani on Raj Shamani’s podcast to spark nationwide conversations.
Secured extensive coverage across regional news channels, Digital and Print
Coordinated local activations with micro and macro creators to maximize visibility and connect with the Guwahati audience.
Positioned Wow Eats as both a celebration of Wow Momo’s journey and a fresh offering for the local market.
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