Step 1: Influencer Collaborations
Partnered with a mix of celebrity moms and digital creators to amplify awareness and trust
How can a women’s wellness brand stand out in a highly competitive sanitary products market while addressing unique needs, building trust, and driving meaningful engagement with women across Tier 1 and Tier 2 cities?
Nua wanted to establish itself as a leading women’s sanitary brand by spotlighting its customized sanitary pads - designed to meet the diverse needs of every woman. To achieve this, the campaign strategically leveraged influencers across Instagram and YouTube, including celebrity moms who spoke authentically about child health, hygiene, and safe menstrual care. Alongside this, content highlighting Nua’s secure shield covers was used to reinforce trust and build positive brand sentiment. The overall strategy aimed to build awareness, strengthen retention, and position Nua as the go-to brand for women’s sanitary products.
The following timeline outlines the step-by-step strategy executed by Saltbuzz to achieve the clients marketing objectives.
Partnered with a mix of celebrity moms and digital creators to amplify awareness and trust
Produced compelling content spotlighting product benefits like secure shield covers and custom packs.
Focused on connecting with women across Tier 1 and Tier 2 cities to maximize both reach and relatability.
Reinforced Nua as an empathetic, innovative brand catering to every woman’s unique menstrual needs.
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