Healthcare & Pharmaceutical Industry
Views generated through regional influencer content
CPV achieved with strong efficiency
Engagement rate across all campaign content
Direct consumer inquiries through DMs and comments
How can a leading fitness brand create buzz for a new product range in a regional market while ensuring authentic connection with a Malayalam-speaking audience and driving measurable consumer action?
Influencer Marketing, Regional Campaign Strategy, In-House Video Production
MuscleBlaze, one of India’s most trusted names in fitness and nutrition, launched its Biozyme range with a focus on Kerala. The brand wanted to generate awareness, spark conversations, and boost sales in the region. To achieve this, we designed a regional-first strategy that combined influencer-led campaigns with in-house video production. By leveraging Malayalam-speaking fitness creators with deep audience connections, the campaign ensured credibility, relatability, and strong local resonance.
Partnered with 10 Malayalam-speaking Micro and Macro influencers with strong local presence and high engagement.
Produced reviews, tutorials, and authentic testimonials showcasing Biozyme’s benefits.
Focused messaging and delivery to resonate with Kerala’s fitness community and cultural context.
Crafted premium content to enhance storytelling and campaign consistency.
Drove not just awareness but also tangible product inquiries and conversions.
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