Hospitality & Luxury
People reached across 6 major cities
CPV achieved through cost-effective influencer campaigns
Influencers engaged per city for authentic local relevance
How can a luxury hotel brand strengthen its membership program and deliver targeted, high-impact visibility to affluent audiences across multiple cities while ensuring authentic local engagement?
Influencer Marketing, Regional Marketing
ITC Hotels aimed to drive premium visibility and reinforce brand loyalty for its membership program. To achieve this, the brand partnered with us to design a strategic city-specific influencer campaign spanning six key cities: Delhi, Mumbai, Chennai, Bengaluru, Kolkata, and Amritsar. The goal was to reach high-value consumers through engaging content, carefully curated influencers, and campaigns that highlighted the exclusive benefits of ITC membership.
Collaborated with 1 macro and 2–3 micro creators per city to balance premium reach with local authenticity.
Developed high-impact, resonant digital content showcasing the exclusivity and benefits of ITC membership.
Rolled out campaigns city-by-city, ensuring relevance and strong audience engagement in each market.
Focused on delivering measurable awareness and engagement among affluent audiences across digital platforms.
Opened conversations on taboo topics, encouraging women and men alike to engage with breast health awareness.
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