Step 1: Branding & Positioning
Designed the podcast identity through logos, banners, creatives and created a distinct look and feel for the series
How can a healthcare brand create cancer awareness in multiple regions of India while keeping the tone engaging, credible, and easy to understand?
Hetero Healthcare wanted to launch a medical podcast that could educate audiences on complex health topic, Cancer, in a simple and relatable way. They partnered with Saltbuzz to make the healthcare awareness podcast not just informative, but also widely accessible across languages, platforms, and regions.
The following timeline outlines the step-by-step strategy executed by Saltbuzz to achieve the clients marketing objectives.
Designed the podcast identity through logos, banners, creatives and created a distinct look and feel for the series
Built engaging scripts and content with doctors and experts, making health conversations clear and human.
Oversaw recording, studio production (using advanced equipment, lighting, microphones, and cameras), editing, and visual design to ensure consistent, high-quality output.
Developed platform-specific visuals, edits, titles and captions, engagement activities for YouTube and Instagram to target the right audience effectively and boost engagement for maximum impact.
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