Our goal was to cement Nua's standing as a top brand in the women's sanitary product market.
We planned to achieve this by partnering strategically with key influencers. A crucial aspect of the brand is promoting the concept of custom packs. The idea was to highlight that every woman's sanitary product needs are unique, and our custom packs are designed to cater to these diverse requirements
A unique strategy was created, utilizing female influencers aged 16-25 years and mother-daughter duos on Instagram and YouTube respectively. The goal was to connect with women in Tier 1 and Tier 2 cities, creating relatable content to integrate Nua organically. The objective was to raise awareness and increase the retention of customized packs of sanitary pads in various sizes.
Furthermore, a compelling message about a child's health and hygiene from celebrity moms generated positive sentiments for the brand. This was particularly true for videos focusing on secure shield covers for a hygienic experience and easy disposal after use.
Our influencer commerce initiative on Instagram and YouTube delivered remarkable engagement outcomes, significantly elevating brand recognition and product recall for sanitary pads and among women. Impressively, we reached an audience of 650k, achieving a notable engagement rate of 6.5%.
