Launching Label Priya Bhatia from scratch involves our team in all critical business and marketing aspects. The label's core value is inclusivity, opposing the concept of fast fashion. The objective is to highlight individual character through fashion, enabling everyone to express the best version of themselves, irrespective of size or color and deliver this message while showing internationally claimed designs.
The launch was planned with the primary goal of reaching the right target audience and significantly enhancing the company's local and digital visibility. This was successfully achieved through a strategic approach that focused on the creation of captivating content with model shoots and an effective content strategy. This strategy was designed to put a spotlight on the brand's distinctive character and contemporary values that reflect in its products.
As part of this comprehensive strategy, a monthly portfolio was thoughtfully developed, showcasing new and exciting collections. These collections were carefully curated with unique themes each month, providing a fresh perspective and keeping the audience engaged with the brand.
The strategy also involved creating a network of collaborations with creators who have a strong presence in the target areas of North India. These collaborations were invaluable in gaining the attention of their vast number of followers, effectively directing a new stream of potential customers to our page.
In addition to these efforts, we initiated a robust advertising campaign on Meta. This campaign featured promotional content for festive discounts and limited-time offers with the aim of driving customer engagement and boosting sales. This not only increased our digital footprint but also contributed to a significant rise in our overall sales figures.
The planned social media debut and comprehensive marketing strategy led to a significant boost in sales orders during the inaugural week, signaling heightened visibility for the local and digital brands. Notably, the launch generated 18 sales, underscoring the immediate impact of the campaign. The brand initially reached 50K+ in first month, followed by a 20% growth month on month.
