Our primary goal was to increase brand awareness and generate B2B leads calling out potential collaborations with government and private sectors. Discussions spanned across fabrication processes, industrial-grade steel supply, and logistics, which were of high interest to partners and clients.
By establishing a robust online presence on LinkedIn and engaging with our target market, we aim to increase brand awareness and recall for our goods and services in the steel sector.
We've crafted a successful content strategy that emphasizes RSC's impact on current industry trends, with a particular focus on sustainability and industry evolution. As part of this strategy, we launched a weekly newsletter and informative blogs that highlights key industry issues and offers professional advice on addressing them with meticulous and innovative solutions.
This caught the attention of key industry players and set us apart from our competitors.
The strategic effort to boost RSC's LinkedIn profile and connect with the target audience yielded significant results. There were substantial increases of 75% in followers, 28.6% in total page views, and 40% in unique visitors, effectively enhancing brand recognition and recall within the steel industry.
