The goal is to raise awareness for Adil Qadri’s attar and new men's perfume collections through high-quality, engaging videos showcasing our products' unique features and enticing fragrances. These videos were used for performance marketing across various digital channels like social media, and digital advertising networks to maximize our reach and enhance our brand's visibility.
We aim to increase brand awareness and recall for their fragrance line by building a strong digital presence on Instagram and gaining traction with the target audience. Completely planned and executed a number of social media campaigns for the brand, including bringing in content creators, coming up with ideas for new content based on trends, posting the content, and disseminating insights through performance reports.
Developing IPs for the client was another main goal of the project.
Adil Qadri's perfume line saw great results from a well-planned Instagram strategy. This strategy improved brand awareness and enhanced recall of their fragrance line. The proof is in the results, with the campaign reaching over 400k people and creating more than 50 original ideas for the client.
