In the fast-paced world of 2023, where gadgets have seamlessly integrated into our daily lives, the challenge for brands is monumental: to stand out in a crowded market and capture the attention of an ever-expanding digital-savvy consumer base. Insights from the recent Pitch BrandTalk 2023 conference shed light on key strategies for triumph in gadget marketing. Led by Sameer Mitha of 91mobiles, a panel discussed the imperative for gadget brands to adapt and build a robust connection with the digital-savvy consumer, emphasizing the need to stay ahead of the dynamic landscape.
A central theme that emerged is the paramount importance of adaptability. Shivam Ranjan of Motorola Mobility stressed the need for brands to evolve with the times, citing Motorola’s success as a result of its adaptability. Anuj Sidharth from MediaTek highlighted the challenge of marketing unseen products like chips, necessitating content that educates consumers about internal specifications. The conference underscored leveraging brand assets effectively, as emphasized by Shivani Chopra of HP India, who highlighted the significance of tailored content for consumer engagement. In navigating the dynamic gadget marketing space, the lessons from BrandTalk 2023 provide a roadmap for brands to not only sell devices but to empower consumers to make informed and satisfying choices in a world brimming with options.
