Promote Zixa Strong, India's fastest pain reliever brand, by emphasizing its potent hot and cold dual-action composition. We tried to achieve by publicizing the presence at offline events and by increasing awareness in the digital space.
In our efforts to promote Zixa as Mumbai City FC's official pain reliever partner, we not only aimed to make our presence felt but also actively engaged the audience during match days. A critical part of our strategy was to stir up excitement and generate contest participation, which we believe is a catalyst for a more dynamic and involved fan base.
To make this a reality, we ran an array of fascinating and interactive contests. But that's not all - we also hosted special giveaways. These weren't just ordinary giveaways, they were signed jerseys from international players, a prized possession for any sports enthusiast.
Our campaign wasn't limited to contests and giveaways. We understood the need to create engaging and informative content. Thus, we crafted a series of videos and carousels. These focused on Zixa’s special formulation of Oil and Water. We didn't just highlight it; we marketed it as the go-to solution for sprains, strains, and muscle pains. Our Target market was sports enthusiasts, especially those who are actively involved in sports every month.
The objective of the brand is not just to sell a product but to become a popular name within the sports community. With this vision, we set out to create a space for Zixa in the hearts of our target audience. We achieved this by creating and sharing videos that featured sports physiotherapists, thus bridging the gap between our brand and sports enthusiasts.
Brand credibility is not achieved overnight, and we know that. Therefore, to increase the credibility of Zixa, we published a series of testimonials and doctor reviews. These were not just mere statements; they were genuine experiences and expert opinions that put a spotlight on the benefits and effectiveness of our product.
All these ideas were not independent of each other but rather collaborated to create a comprehensive and impactful campaign. The result was a significant increase in the brand's reach and a substantial uptick in engagement levels.
With the thoughtful utilization of social media marketing strategies, and the successful execution of a variety of innovative and engaging ideas, we were able to significantly boost our online presence. Our reach saw an impressive increase of 20%, a testament to the successful implementation of our unique marketing strategies. In addition, our engagement levels experienced a notable boost of 15%. This noteworthy improvement was largely due to the strategic use of hashtags, specifically
#ZixaKeSaathMatchDekho and #MumbaiCityFCWithZixaRelief.
