bbold, a women’s wellness brand, focuses not only on menstrual and intimate wellness products but also on elevating overall women's well-being.
The Challenge for bbold was to create a strong community of women, generating conversations that empower them in their lives and subtly promoting the products.
bbold aimed to market its products in a comprehensive manner. Recognizing the need for open discussion on taboo subjects related to menstruation and intimate hygiene, they sought to raise awareness about these issues and their solutions. Their goal was to facilitate conversations about women's health and lessen the stigma surrounding these topics through effective social media management strategies.
Given the seriousness of these issues, various content pieces in different formats such as stories, carousels, and reels were created for different products. These were all posted on Instagram. The goal was to promote the concept of self-care and embrace the transformation journey that every woman goes through.
They discussed the "what" and "how" of their products, providing solutions for the intimate hygiene issues. They highlighted the benefits of bbold products and how they can help balance these issues.
As the part of an integrated marketing strategy, bbold's ideas were also promoted through micro-influencers to prioritize engagement and drive relevant conversations. Each video lasted around 3-5 minutes and aimed to promote the umbrella campaign under hashtags. #Supermoms #UnsungHeroes #IntimateHygiene
Our overall strategy has increased awareness and resulted in over 80 queries about intimate hygiene within the first two weeks. This comprehensive approach keeps our community active and helps us reach over 200k people each month.
